We heard this morning that the internet domain name www.insure.com traded hands for a cool $16 million, and this is regarded as the highest amount ever paid for a domain name, bettering www.sex.com by $5.3 million. I needed to check the facts and found this reference… and another one here…so we presume it’s entirely true.
Surprised?
We’re not.
Especially since the word ‘insurance’ is reputably the most expensive adword (paid search term) on Google.
But what does this all mean. Does it mean people are more interested in insurance than sex? Yeah… right!
Clearly there is an assumption by businesses around the world that insurance lends itself to the internet and that there is money to be made in this way. It certainly puts paid to the theory (repeatedly trotted out by those regular, old fashioned, overpriced life insurance companies) that life insurance must be sold… and that people don’t buy life insurance.
I mean, come on… you think someone’s going to buy the domain name www.insure.com for $21mil if no-one buys life insurance online?
We’ve been saying for some time that life insurance is the next big thing on the internet.
Looks like someone’s paid $16m to prove it.
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